SENA Development Public Company Limited, or SENA, is advancing towards a "New S-Curve," transforming from a real estate developer to a "Green Lifestyle Platform". The "SENA Green Auto" initiative serves as a mechanism to drive the organization's ecosystem, acting as both an electric vehicle dealer and a multi-brand EV platform that is not tied to any specific brand. It effectively integrates three core businesses: homes, solar energy, and electric vehicles (EVs), enhancing the concept of the "home of the future" into an Energy Hub capable of producing, using, and managing energy independently. This helps reduce long-term costs and supports sustainable living, while also connecting "home, transportation, energy, and finance" into a single system, making a Green Lifestyle truly accessible.

Dr. Yui - Assoc. Prof. Dr. Kessara Thanyalakphak, Managing Director of SENA Development Public Company Limited and CEO of Sena Green Energy Company Limited, stated, "Today, energy is no longer a distant issue; it is a primary cost of living. With rising electricity prices and fluctuating fuel costs, many still feel that EVs are hard to access and solar energy is complicated. The problem is not just about 'vehicles' or 'energy,' but rather 'a life system that is not yet interconnected.' Therefore, SENA Green Auto is not just a dealer but a platform that connects 'vehicles, energy, and finance' together, allowing customers to use solar energy to charge their EVs, thereby reducing electricity and fuel costs in the long run."

SENA is developing an ecosystem in the form of "The One Platform" for SENA residents, which integrates homes, EVs, solar energy, and financial solutions into a single system. The "Cash for Good" mechanism serves as a financial tool, while "SenX" is a crucial puzzle piece that connects services, living, and energy management together, enabling residents to control their monthly expenses and manage energy costs effectively in the long term.

At the same time, SENA is expanding into "The Open Platform" for the general public, allowing access to solutions for regular homes, EVs, solar energy, and finance, even for those who are not SENA residents. The "Cash for Good" initiative is a key support in designing suitable financial options, making it easier for consumers to start a Green Lifestyle and access energy management in their daily lives.

Three business pillars drive the SENA ecosystem, connecting "living, energy, and transportation" comprehensively:

  1. Residential business with comprehensive solutions for all needs

SENA focuses on developing affordable housing projects, addressing the real market demand, especially for those with income and credit constraints. It designs solutions to reduce barriers to home ownership through various options, alongside "Cash for Good," a non-bank lending service that helps with financial planning, increasing the chances of home ownership. In the second quarter, it will launch the "Car for Home" solution, allowing customers to use their vehicles as part of their home ownership opportunities, adjusting financial burdens to better fit their lives.

  1. Solar energy business “SENA Solar Energy”

SENA Solar Energy has been developing its energy business for over 15 years, providing services to both corporate (B2B) and individual (B2C) customers with Solar + Battery + EV-Ready solutions that enable users to produce and use their own electricity, reducing long-term energy costs while accommodating future energy cost fluctuations.

The company offers comprehensive services, from design and installation to system maintenance (O&M), along with quality guarantees and tax benefits of up to 200,000 baht. Solar energy is designed to integrate seamlessly with both "living" and "transportation" systems.

Currently, SENA has installed over 1,500 solar rooftops, generating a total capacity of over 100 megawatts, reflecting the potential to expand its energy business into a tangible ecosystem that connects daily living.

  1. Electric vehicle business “SENA Green Automotive”

SENA Green Auto serves as a multi-brand EV platform and electric vehicle dealer, selecting models that best meet the needs of different customer groups. Currently, it features three main brands: OMODA & JAECOO, LEAPMOTOR, and DEEPAL, along with comprehensive service centers that cover EV battery checks and maintenance through standard service centers located on On Nut-Sukhumvit 75.

It also offers an EV Total Solution where customers can purchase vehicles, install solar energy, and plan their finances all in one place, allowing them to use solar energy to charge their EVs, thus reducing electricity and fuel costs for long-term savings.

Additionally, financial solutions such as trade-in for existing vehicles or home financing help alleviate financial burdens, making it easier to start using EVs. SENA Green Auto differentiates itself through three main pillars:

  • Easy – Everything is handled in one place: vehicles, solar, and finance.
  • Trusted – SENA standards with comprehensive after-sales service.
  • Smart Finance – Financial solutions that make accessing EVs easier.

This reflects the concept of “Infinite Clean Energy Loop”, enabling homes to produce electricity, use it within the home, and extend it to charge EVs effectively.


The company views the "energy crisis" not merely as a short-term situation but as a structural change affecting long-term living costs. Energy is not just a cost; it determines quality of life. In the future, with over 15 years of energy experience and the development of an ecosystem that systematically connects homes, energy, and transportation, SENA is fully stepping into the role of a Green Lifestyle Platform, laying the foundation to become a "lifestyle infrastructure developer" that enables consumers to control expenses and live sustainably in the long term, in line with the organization's vision of being a "Lifelong Trusted Partner."